The Tourism Authority of Thailand (TAT) invited more than 50 travel agents and media from Europe, Africa, and the Middle East region to survey Thailand’s green tourism products and services. The event kicked off on 13 October with a debriefing and workshop to share their comments and provide feedback.
The group visited one of four “Green Routes” from 13-17 October: Lisu Lodge and Lanjia Lodge (Chiang Mai – Chiang Rai), Loei Eco-Route along the Khong River (Udon Thani – Nong Khai – Loei – Phitsanulok), Green Escapes and Soft Adventure (Ratchaburi- Samut Songkhram – Phetchaburi – Hua Hin), and The Flavors and Fragrances of Central Thailand (Amphawa – Phetchaburi – Hua Hin).
TAT Governor Suraphon Svetasreni said, “Thailand has a myriad of excellent ecotourism spots, including national parks, cultural heritage sites, and marine parks. For many years, we have promoted our commitment to environmental conservation and preservation, in line with the growing worldwide consciousness of the damage being caused by global warming and climate change.”
The trip was supported by the Thai Ecotourism and Adventure Travel Association (TEATA), which is deeply involved with promoting sustainable tourism development, community-based tourism, and local Thai lifestyles.
On 18 October, a workshop was held in Bangkok to summarize the results of the four expeditions. Participants shared their views and comments on how to upgrade the routes and suggested ways to market them.
The Green Leaf Foundation and the Thailand Community Based Tourism Institute were also invited to the workshop, which was followed by a table-top business session between 100 Thai tour operators and 25 visiting travel agents.
The TAT will launch a micro-website, www.thailandgoesgreen.net, in November to provide additional exposure for green tourism products and services in Thailand.